How to Use Video as an IM Tool

Internet marketing videos can be a powerful marketing tool for online businesses. Through sound and imagery, you can connect with your audience on an emotional level. However, it’s important to make videos your customers will actually want to watch. Below are some tips on how to get your videos in front of the right viewers.

Use a Video in Welcome Emails

Email marketing is a cost-effective option, especially when you compare it to other IM types. Emails with videos have an almost 97% higher click-through rate than emails without video, according to GetResponse. Most videos are too large to send through an email, but you can embed a link into a screenshot.

Offer Social Proof Through Testimonials

It’s easy to say how good your services and products are, but it’s more meaningful to have customer endorsements. Internet Marketing Video Training is a great form of social proof; if you’re selling products online, people are likely searching for what you’re selling. There’s a tremendous SEO opportunity here, and you can also use testimonials in sales speeches and presentations.

Use Solid SEO Strategies

Internet marketing videos can be an invaluable SEO tool, but optimizing a video and putting it on your site isn’t enough. Beyond optimization of tags, title and description, video SEO goes further with the use of sitemaps to make it easier for search engines to find your content. Use a sitemap creator to do this, and watch your click-through rate soar.

Offer Video Tutorials

People like to learn new things, and Internet Marketing Tutorial Videos can be used to show buyers how to use your product. Get tutorial ideas with a keyword tool, or think of questions your customers frequently ask.

Use Video Remarketing Through AdWords

If you use AdWords, you can show videos to previous site visitors the next time they visit YouTube, through remarketing.

Use Video Ads on Facebook Feeds

On YouTube, video ads usually appear before the target video starts playing—and a similar feature may be making its way to Facebook feeds. Earlier this year, Facebook announced that it would start playing 15-second ads in news feeds, but the company is being cautious with the software release to ensure that video load times are fast.

Videos are a great way to reach your target audience, especially in today’s culture of instant gratification. If you follow the tips above, you can reap the rewards of video internet marketing, while reaching your customers and providing relevant information.